Fractional AI Design Lead
Lee
Gordon.
I help AI startups and technical teams turn rough prototypes into products people actually want to use. 15 years of product design, now focused on the interface between humans and intelligent systems.
01 — Services
Design leadership
for the AI era
Agentic Interface Design
Designing the UX of autonomous agents — when the product makes decisions, not just takes commands. Conversation flows, tool-calling patterns, human-in-the-loop moments.
Product Design & Strategy
End-to-end product design from zero to launch. UX research, information architecture, interaction design, and the strategic narrative that gets stakeholders aligned.
Design Systems & Scale
Building design systems that don't just look consistent — they accelerate the team. Tokens, components, documentation, and the governance that keeps them alive.
02 — Selected Work
Projects &
case studies
03 — Testimonials
Results that
speak
“Lee transformed not just our product, but our entire approach to design. The research-driven culture he built continues to drive our decision-making.”
Will Reeves
CEO, Fold
“The strategic framework Lee's team delivered didn't just solve today's problems — it gave us a roadmap for the next five years of digital evolution.”
Qantas Digital Team
“Lee brought a rare combination of strategic thinking and human empathy to a deeply technical product challenge.”
Nokia Connected Home
04 — Engage
Three ways
to work
Two-week focused engagement for a specific deliverable — a design system audit, a prototype, or a strategic workshop. Quick turnaround, clear output.
Ongoing fractional design leadership — a predictable number of days per week embedded with your team. Strategy, execution, and design ops rolled into one.
Full-project engagement from discovery to launch. End-to-end product design with research, prototyping, testing, and handoff. Scoped to your timeline.
About
Over 15 years shaping digital products
From R/GA to Nokia to leading design at Fold, I've built and scaled design teams, launched products used by millions, and helped organizations discover what thoughtful design can really do. Now I'm focused on the most interesting design problem of the next decade: the interface between humans and intelligent systems.