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Lee GordonProduct Designer

I design productsthat use AI.

I've spent 15 years taking digital products from an early idea to working software. Now I mostly work on AI products: what people can control, what the system should explain, and what happens when it gets things wrong.

See my workGet in touch
Experience
15+ years
Previously
Fold · Lightning Labs · Nokia · R/GA
Availability
Open to new work
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Selected clients

  • Nike
  • Meta
  • R/GA
  • DigitasLBi
  • Trek
  • Bloomberg
  • Converse
  • Verizon
  • Telstra
  • Fold
  • Lightning Labs
  • Qantas
  • Nokia
  • Chan Zuckerberg Initiative
  • StickerGiant
01Practice

Senior design help
where it is needed

I can set product direction, design the interface, improve the system around it, or stay through all three.

01

AI product design

I design what people can see and control when software plans or acts for them, including how the product handles mistakes.

02

Product design and direction

I use research and prototypes to work out what to build, then design the flows and production interface and support implementation.

03

Design systems

I build tokens, components, content rules, and documentation that product and engineering teams can use in the actual work.

Ways to work together
02Selected work

A selection of
product work

03Approach

How I work
on product teams

  1. 01

    Use evidence early

    Interviews, product behaviour, and working prototypes show where the problem is before the team commits to a solution.

  2. 02

    Write decisions down

    I keep decisions, constraints, tokens, and open questions where the team can find and use them.

  3. 03

    Work through implementation

    I work with engineering and use code when a static prototype cannot answer the question.

04  ·  About

Product design
since 2008

I like complicated products, direct feedback, and prototypes that answer specific questions.

I’ve worked across research, product design, design systems, and front-end code at R/GA and DigitasLBi, in-house at Nokia and Covetrus, and most recently as Head of Design at Fold. These days, much of my work is on AI products.