Designing products people actually love to use.

I'm Lee Gordon—a product designer with over 15 years of experience building things people actually use. My path has taken me from the high-paced agency world at R/GA and DigitasLBi, to in-house roles at Nokia and Covetrus, and eventually to leading the design team at Fold. I've worked across fintech, IoT, airlines, and e-commerce—always with the same focus: understand the human problem deeply, then build with intention. I'm a bit of a multi-tool by nature. Whether it's leading pure UX research for the Chan Zuckerberg Initiative, scaling design systems for global products, or getting heads-down in code to bring a concept to life, I move between the strategic and the tactical without losing the thread. Lately, I've been focused on how AI is fundamentally changing the way we build. I believe the next generation of great design won't just be about pixels, but about building agentic interfaces that feel invisible and intuitive. I'm a firm believer that the best designers understand their medium—which is why I stay hands-on with the same tools and code I use to shape the future of AI-driven products.