I called it Loopy
The old name described infrastructure. The new one described how I wanted teams to work.
- Loopy
- Product identity
Plumbline sounded precise, but it made the product feel like a measuring tool. I cared about iteration: an idea takes a lap through a brief, directions, critique, a human decision, and evidence, then comes back changed. Loopy made that behavior legible. The name also kept me honest. If the product ever jumped straight from prompt to polished answer, it was betraying its own name.