CONNECTED RETAIL

Client: Australian Telco (10m+ subscribers)
Role: Experience Design Director
Method: Stimulus-driven creative workshop, concept storyboarding

THE BRIEF

Workshop concepts to improve customer experience in Australia's largest telco retail locations.

THE WORKSHOP

We teamed technologists and designers with business stakeholders to sketch solutions around pre-defined themes, then voted on the best.

THE WORK

We took the top-voted concepts and turned them into user-centric storyboards.

Concept 1:
THE 24HR STOREFRONT

A storefront that’s not only aware of the products inside, but also of the contexts outside.

Connnected_Retail_contextual_storefront_3 Copy.png

Connnected_Retail_contextual_storefront_3 Copy.png

Concept 2:
BENTO BOX ORDERING SYSTEM

An ordering system that packages your new devices in a laser cut bento box.

Concept 3:
SMALL BUSINESS BEACON SYSTEM

A near proximity sensor package that allows any small, medium, or event business to install and leverage iBeacons for loyalty, promotions, games, and customer behaviour analytics.

The retailer unpacks the beacons she just ordered.

The retailer unpacks the beacons she just ordered.

The retailer can easily stick the beacons outside her store.

The retailer can easily stick the beacons outside her store.

Customers receive acknowlegement when they enter.

Customers receive acknowlegement when they enter.

Customers can also receive targeted promotions.

Customers can also receive targeted promotions.

As customers pass the store and enter it...

As customers pass the store and enter it...

...the retailer can later look at analytics around customer behaviour.

...the retailer can later look at analytics around customer behaviour.

A stadium beacon experience

A stadium beacon experience

Fans can play games that are synced with the jumbotron through beacons

Fans can play games that are synced with the jumbotron through beacons

The retailer unpacks the beacons she just ordered.

The retailer can easily stick the beacons outside her store.

Customers receive acknowlegement when they enter.

Customers can also receive targeted promotions.

As customers pass the store and enter it...

...the retailer can later look at analytics around customer behaviour.

A stadium beacon experience

Fans can play games that are synced with the jumbotron through beacons

THE TEAM

Lee Gordon, Experience Design Director
Ben Spooner, Sr. Visual Designer
Phil Shearer, Associate Creative Director
Tom Moody, Sr. Experience Designer
Jeff Donios, Technical Director

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